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Technical SEO
Search engines require more than just relevant keywords and good link building, the infrastructure of your website is essential to allow search robots to crawl and index your web pages.
Technical SEO deals with your website structure, how it’s set up, page speed, URLs, navigation, XML sitemaps etc.
Search engines like Google want to ensure that their users obtain the best possible results when searching the internet, therefore key aspects of a technically optimised website include –
URL structure – this helps search engines understand the site structure
Navigation – enabling users to find what they are looking for quickly and allowing search engines to understand and index your website correctly
Page speed – an essential element to improve ranking and must be mobile-friendly; 53% of mobile visitors click off pages that take longer than three seconds to load
XML sitemaps – the road map that allows search engines to classify the structure of your website and identify which pages are the most important
In conclusion, technical SEO is the most important aspect of search engine optimisation, you may have great copy content, excellent links, no “404” errors, no broken on-page links, but if your website is not structurally correct then all of that stands for nothing.
Our coders and technical experts can review your website to ensure that the site is fast and easy for search engines to understand and crawl.
Answers to Your Questions
What is SEO?
SEO is short for Search Engine Optimisation, it is the practice of ranking your website with search engines to increase its visibility when users search for your product or service.
Does my business need SEO?
Yes, your business should be investing in SEO. Search engine optimisation offers a way to increase traffic without paying for each and every click. Unlike PPC ads where you are charged every time your advert is clicked, organic search requires the skills and resources to rank your website on SERP’s.
How long does it take to rank on Google?
Well… “it depends” is often the answer you’ll receive, however, a better answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same search queries are doing.
Why isn’t my website ranking on Google?
There are a few reasons for this –
- you have a new website and it hasn’t built up enough authority to rank for search queries.
- Your content doesn’t match what searchers request or has poor quality or little content.
- You haven’t submitted your site to Google.
- Your website is blocking search engines from crawling it.
What is link building?
Link building is the process of attracting other websites to link to yours. Links are one of Google’s top 3 ranking factors, with these acting as a vote of trust from one website to another.
Think about links as referrals then it’s easier to understand why they’re such an important ranking factor. But not all links are equal, and not all are of high quality. Some links are deemed manipulative and unnatural. Focus your efforts on earning links from websites that are topically related to yours and that are held in high authority.
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