“Search engine optimisation (SEO) is the art and science of creating pages to rank higher in search engines such as Google. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search.”
Search Engine Optimisation
Your website can be the first contact your online audience will have with your business, so ensuring that your search engine optimisation makes sure you are visible to each potential customer is essential.
SEO is the most effective way to reach an online audience with organic search being the main source in driving traffic to your website.
While marketers understand the immense power of search marketing, many lack the resources, experience, and time to invest in SEO.
We live in a multi-channel world where SEO is constantly evolving, hence more businesses are looking for experienced expert SEO specialists who can deliver results that will last.
Having a user-friendly website brings the benefit of increased user experience and while SEO focuses on providing relevant, quality information that will answer the users’ questions. The technical aspects of your website are equally as important, therefore, delivering page loading speed, optimised images and working links all add to the information search bots look for when crawling your website.
Your Business Investment
SEO should be considered as an investment for the business and can be included in your marketing budget when setting out your monthly marketing costs.
Although SEO is more of a long term tactic you can often see quick results in the short term, however, the bigger picture is the return on investment you will gain over the longer period.
Applying SEO to your website is like laying down foundations to a house, creating a strong base on which you can build your business.
Stopping your SEO won’t stop your keywords to continue to rank, but over the long period, your competitor’s ranking could improve and leave you falling behind.
Whether you are looking for local recognition or national coverage, Advance Visibility can help you get noticed, drive more traffic to your website and improve your bottom line.
We invest our time in understanding your business, your audience, and your industry sector, so we can deliver a service that meets your needs.
What is SEO?
Watch the video below for more information.
Answers to Your Questions
What is SEO?
SEO is short for Search Engine Optimisation, it is the practice of ranking your website with search engines to increase its visibility when users search for your product or service.
Does my business need SEO?
Yes, your business should be investing in SEO. Search engine optimisation offers a way to increase traffic without paying for each and every click. Unlike PPC ads where you are charged every time your advert is clicked, organic search requires the skills and resources to rank your website on SERP’s.
How long does it take to rank on Google?
Well… “it depends, is often the answer you’ll receive, however, a better answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same search queries are doing.
Why isn't my website ranking on Google?
There are a few reasons for this –
- you have a new website and it hasn’t built up enough authority to rank for search queries.
- Your content doesn’t match what searchers request or has poor quality or little content.
- You haven’t submitted your site to Google.
- Your website is blocking search engines from crawling it.
What is link building?
Link building is the process of attracting other websites to link to yours. Links are one of Google’s top 3 ranking factors, with these acting as a vote of trust from one website to another.
Think about links as referrals then it’s easier to understand why they’re such an important ranking factor. But not all links are equal, and not all are of high quality. Some links are deemed manipulative and unnatural. Focus your efforts on earning links from websites that are topically related to yours and that are held in high authority.
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