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Content Marketing
Today when communication is key – content is king and the power of the written word is vital in growing your business. Content marketing has quickly become one of the best ways to attract, engage and convert customers.
Modern brands today understand the importance of content marketing and how it can set them apart from their competitors. Every brand has a story to tell and a wealth of relevant information that can really connect them with their audience.
The importance of content marketing with SEO
SEO increases your businesses visibility online, however, if you want to make a significant difference to your SEO you need to create good content. Businesses that regularly publish blog content on average have 434% more pages indexed by search engines. While this doesn’t necessarily increase your website traffic, it does provide a greater opportunity for your brand to rank higher for keywords. The more content and information you have on your website the better chance you’ll have of users spending more time on it.
Good content can be a cost-effective way of bringing more new leads to your business, making it an excellent option for small to medium-sized businesses to maximize their budget. Coupled with an effective SEO strategy, content marketing offers a great return on your investment
Our team will work with you to build your online traffic, improve your content to engage with your customers and deliver a return on your investment.
Answers to Your Questions
What is SEO?
SEO is short for Search Engine Optimisation, it is the practice of ranking your website with search engines to increase its visibility when users search for your product or service.
Does my business need SEO?
Yes, your business should be investing in SEO. Search engine optimisation offers a way to increase traffic without paying for each and every click. Unlike PPC ads where you are charged every time your advert is clicked, organic search requires the skills and resources to rank your website on SERP’s.
How long does it take to rank on Google?
Well… “it depends” is often the answer you’ll receive, however, a better answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same search queries are doing.
Why isn’t my website ranking on Google?
There are a few reasons for this –
- you have a new website and it hasn’t built up enough authority to rank for search queries.
- Your content doesn’t match what searchers request or has poor quality or little content.
- You haven’t submitted your site to Google.
- Your website is blocking search engines from crawling it.
What is link building?
Link building is the process of attracting other websites to link to yours. Links are one of Google’s top 3 ranking factors, with these acting as a vote of trust from one website to another.
Think about links as referrals then it’s easier to understand why they’re such an important ranking factor. But not all links are equal, and not all are of high quality. Some links are deemed manipulative and unnatural. Focus your efforts on earning links from websites that are topically related to yours and that are held in high authority.
Let's Work Together!
Address
42 Spiersbridge House
1 Spiersbridge Way
Glasgow G46 8NG
0141 428 3434
