“Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision-making.“

Analytics – measuring your results

‘If you can’t measure it, you can’t manage it.”

It’s one thing implementing an SEO strategy, but how do you know what’s working and what needs more attention?

From setting up analytics on your website to analysing your data, conversion tracking, setting goals, integrating your online advertising, account linking and data collection. Our experienced analytical experts can offer a comprehensive reporting service to allow you to see how your audience is viewing your website and travelling through the pages.

Our team offers a consultation service to ascertain your data goals and recommend solutions to help you obtain the best from your website.

Measuring analysis

Understanding who is visiting your website, how they are interacting on your website, what pages they are going to, how they are travelling through your website are all ways to allow you to shape your marketing messages to be relevant to your visitors.

Visitors arrive at your website from different places, some may have read an article, some have come via social media, some by direct online contact such as email marketing, knowing what different channels have driven traffic to your website allows you to focus on what works best.

Most importantly, your analytics can provide this information.

Understanding your visitors, the kind of information they are looking for, their age range, gender, geographical location, what devices they are accessing your website from can all help you to form an idea of your typical customer.

Likewise, your analytics can provide this information.

Knowing how your visitors interact on your website, which page they go to first, what page they exit on, how long they spend on your website, how they travel through your website helps you to understand what interests them.

Similarly, your analytics can provide this information.

What content is performing best on your website can provide vital information to your content marketing strategy. This will let you see which keywords are working best, if your blog posts are attracting attention and if your social media is bringing visitors to your website. It’s good to also note blog posts rank on Google.

Subsequently, your analytics can provide this information.

At the heart of all of this is the ability to be able to track your conversions, utilising website analytics is the ideal tool to allow you to measure your conversion rate.

We can help you understand your analytics, be able to measure your results, provide recommendations on what’s working best and how to improve on these elements.

Answers to Your Questions

What is SEO?

SEO is short for Search Engine Optimisation, it is the practice of ranking your website with search engines to increase its visibility when users search for your product or service.

Does my business need SEO?

Yes, your business should be investing in SEO. Search engine optimisation offers a way to increase traffic without paying for each and every click. Unlike PPC ads where you are charged every time your advert is clicked, organic search requires the skills and resources to rank your website on SERP’s.

How long does it take to rank on Google?

Well… “it depends” is often the answer you’ll receive, however, a better answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same search queries are doing.

Why isn’t my website ranking on Google?

There are a few reasons for this –

you have a new website and it hasn’t built up enough authority to rank for search queries.
Your content doesn’t match what searchers request or has poor quality or little content.
You haven’t submitted your site to Google.
Your website is blocking search engines from crawling it.

What is link building?

Link building is the process of attracting other websites to link to yours. Links are one of Google’s top 3 ranking factors, with these acting as a vote of trust from one website to another.

Think about links as referrals then it’s easier to understand why they’re such an important ranking factor. But not all links are equal, and not all are of high quality. Some links are deemed manipulative and unnatural. Focus your efforts on earning links from websites that are topically related to yours and that are held in high authority.

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