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Local SEO services
So what is the difference between local SEO and SEO? Local SEO focuses on optimising your website to communicate with your target audience in a particular geographical area. Basically, local SEO targets potential customers searching for your product or service in and around the area close to your premises.
Why is this important?
- 50% of mobile searchers are looking for a local business.
- 78% of local mobile searches transform into a purchase being made.
- 71% of people use local searches to confirm the business is there and open before visiting.
- 50% of people who searched locally visited the business within one day.
- 18% of local mobile searches generally lead to a sale within one day of looking.
Local SEO works best for retail, coffee shops, florists, chemists, lawyers, restaurants, doctors, dentists, tradesmen, in fact, some businesses are just right for local searches.
There isn’t too much difference between local SEO and organic SEO, it still incorporates keyword research, link building, technical SEO except it has more of a focus on locality.
With most mobile phones including voice search, it is much easier for users to ask the question, “find a plumber near me”, hence the increase in local-based searches.
Remember, it’s not just the content on your website that drives traffic, your website needs to be robust in its functionality, impactful in its design and allow your audience to find the information they are looking for quickly and easily.
With the majority of searches taking place on mobile devices, it is also essential that your website is mobile-friendly.
Each team member has excellent knowledge of many digital marketing tools and techniques to enable us to deliver strong SEO strategies.
Answers to Your Questions
What is SEO?
SEO is short for Search Engine Optimisation, it is the practice of ranking your website with search engines to increase its visibility when users search for your product or service.
Does my business need SEO?
Yes, your business should be investing in SEO. Search engine optimisation offers a way to increase traffic without paying for each and every click. Unlike PPC ads where you are charged every time your advert is clicked, organic search requires the skills and resources to rank your website on SERP’s.
How long does it take to rank on Google?
Well… “it depends” is often the answer you’ll receive, however, a better answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same search queries are doing.
Why isn’t my website ranking on Google?
There are a few reasons for this –
- you have a new website and it hasn’t built up enough authority to rank for search queries.
- Your content doesn’t match what searchers request or has poor quality or little content.
- You haven’t submitted your site to Google.
- Your website is blocking search engines from crawling it.
What is link building?
Link building is the process of attracting other websites to link to yours. Links are one of Google’s top 3 ranking factors, with these acting as a vote of trust from one website to another.
Think about links as referrals then it’s easier to understand why they’re such an important ranking factor. But not all links are equal, and not all are of high quality. Some links are deemed manipulative and unnatural. Focus your efforts on earning links from websites that are topically related to yours and that are held in high authority.
Let's Work Together!
Address
42 Spiersbridge House
1 Spiersbridge Way
Glasgow G46 8NG
0141 428 3434
