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Link Building
Link building is one of the best ways to build your brand and presence online, it is a strong SEO strategy that can help create marketing campaigns to grow your business. However, there are two sides to link building and done wrongly could cause you penalties from Google, that’s why it’s always good to have the help of a professional SEO expert.
Gone are the days when links were about volume and not quality, linking to reputable sites that are trusted helps to portray your own brand as authoritative and high quality.
When building links you need to ensure that your website carries relevant information, having a blog that contains informative, engaging and interesting articles is the ideal platform to formulate a link-building strategy.
Black hat or white hat?
There are two types of link-building methods – black hat use unethical practices often frowned upon by Google and can cause you to be penalised for violating their guidelines. Black hat link builders offer a fast quick results format that can become difficult to remove and tend not to provide any long-term success.
White hat link-building techniques use organic growth and while it may be a longer process it is well received by Google. Using trustworthy methods include promoting content, creating infographics, appearing on reputable business directories, listings and carrying blog posts that show your expertise within your industry sector.
An important part of any SEO strategy includes link-building and Google only wants to deliver trustworthy, authoritative information to its users.
Answers to Your Questions
What is SEO?
SEO is short for Search Engine Optimisation, it is the practice of ranking your website with search engines to increase its visibility when users search for your product or service.
Does my business need SEO?
Yes, your business should be investing in SEO. Search engine optimisation offers a way to increase traffic without paying for each and every click. Unlike PPC ads where you are charged every time your advert is clicked, organic search requires the skills and resources to rank your website on SERP’s.
How long does it take to rank on Google?
Well… “it depends” is often the answer you’ll receive, however, a better answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same search queries are doing.
Why isn’t my website ranking on Google?
There are a few reasons for this –
- you have a new website and it hasn’t built up enough authority to rank for search queries.
- Your content doesn’t match what searchers request or has poor quality or little content.
- You haven’t submitted your site to Google.
- Your website is blocking search engines from crawling it.
What is link building?
Link building is the process of attracting other websites to link to yours. Links are one of Google’s top 3 ranking factors, with these acting as a vote of trust from one website to another.
Think about links as referrals then it’s easier to understand why they’re such an important ranking factor. But not all links are equal, and not all are of high quality. Some links are deemed manipulative and unnatural. Focus your efforts on earning links from websites that are topically related to yours and that are held in high authority.
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